Empowering app & website owners to monetize data safely & securely and generate alternate revenue streams
Publishers
Segments
Device linkages
New publishers every week
Mix and map your audience data and form multiple meaningful niche sources and make them monetization ready.
Segment your data for free >>
Earn recurring revenue by distributing your audiences to brands across the globe, monitor and collect payments seamlessly, all from the same platform.
Monetize your data >>
Monetize every footprint of your user data securely.
Exponential revenue growth unlike fixed revenue by placing ads alone on your website/app.
ISO27001 certified technology.
Automatic cross-device linkages which opens up monetisation opportunities across channels.
On-premise deployment option available to manage your data assets in your own governed & regulated environment.
You monetize your audiences whereever they are beyond your website or app
You monetize a placement/space only when a user comes to your website or your app
Life-time monetization opportunity even though your user leaves your website or app
Limited time monetization opportunity with your daily active users
Exponential revenue growth and alternate streams can be attained
You can earn fixed revenue streams
every month
Your user can be targeted by multiple advertisers at any particular point in time
Your user can be targeted only once at any particular point in time
Every foot print of your user can
be monetized
Only your placement or space can
be monetized
Your ARPU and LTV can be maximized by generating revenue from each audience anywhere across online environment
Your ARPU is limited to the revenue from
your website
Robust technology platform for data segmentation by building meaningful audience segments and distributing them across the online environment for data monetization.
Channelize the audience data from your app/site instantly into AudiencePlay by easily integrating through our API or lightweight SDK/JS code.
Let the audience segments populate. You can also easily create multiple attributes or unique data segments by adding and combining them.
Generate revenues by pushing your data segments to data marketplaces, data exchanges, DSPs, etc.
An appropriate customer segmentation grants you with peripheral opportunity to engage all your customers consistently...
Read More
Forbes reveals that 2.5 quintillion bytes of data are being created with each passing day. And, the data governance market...
Read More
The Data Monetization Market basically highlights the market developments, the global market size, the industry...
Read MoreDrop an email to audienceplay@digitalkites.com if you have more questions
In ad inventory monetization, your revenues and average revenue per user (ARPUs) are limited to your daily traffic. However data monetization is a powerful concept that can complement your existing revenue and can be scale exponentially.
It also works beautifully for sites and apps which wish to monetize without showing any ads on their properties at all
Publishers (app and site owners) directly sharing audiences with brands for advertising or insights has happened a few times in the industry but mainly as 1-1 collaborations . Some publishers with a very large scale, huge teams, and a business development team have worked with agencies and brands in this model. However due to the complex tech involved and the investment required, it has not scaled beyond a handful.
With AudiencePlay, this entire process is now automated and simplified into a single platform and is accessible to every publisher globally.
Depending on the region from where users are visiting your app or website, you are required to take user consent as per the law of the land. For e.g. In California you need to adhere to CCLA. In the EU region, you need to adhere to GDPR.
Refer to our Consent Docs to understand how you can pass on this information to us so that we can accordingly edit or delete data as per your users' choice
NOTE: AudiencePlay playing the role of a data processor assumes that all the information that you are passing to us is something you have the right to do so as per the terms with your end users. Depending on your user's choice of consent, we provide you APIs to accordingly edit or delete user records. In this manner, we work with you together to respect user privacy.
Yes. You can always stop sharing data from the panel. However, please note that it takes 45-60 days to take down all data in case you delete your account since it might be under usage by active campaigns
We succeed when you succeed. We keep a share of revenue earned by your audiences as our margin.
Cookies, Advertising Ids and SHA256 hashed mobile numbers and email ids. Generic demographics,interest or intent information about users
No PII, no medical, racial or ethnicity related information is accepted. Users below 18yrs is not acceptable
Unlock new revenue streams from your audiences across the online environment today.
