Primary and Secondary Data: Curious to Know Why You Need This?
Admit it. You feel pressure when using your primary and secondary data to scale campaigns and revenues. How could you not? So
Author: Martin
Things Nobody Tells You about Customer Segmentation
An appropriate customer segmentation grants you with peripheral opportunity to engage all your customers consistently. Also customer segmentation allows you to build
Audience segmentation is the Solution to Data-Driven Marketing Needs
Audience segmentation is a key for effective customer experience. Don’t believe? Keep a close eye on this article. Today’s customer expects a
[Infographic] 4 Types of Audience Segmentation You Need to Know to Target Your Right Audience
A good marketing strategy is nothing without the right target audience. The audience is the soul of any business entity or a
A Vivid Walk Through Thriving Data Governance Market
Forbes reveals that 2.5 quintillion bytes of data are being created with each passing day. And, the data governance market is expected
Who Are Data Brokers and What Are They Doing to Your Data?
Thousands of the biggest data brokers worldwide buy and sell data every day, collecting a tremendous amount of information about everyone, including
Customer Intelligence Platform to Supercharge your Customer Experience
Customer Intelligence Platform is the need of the hour for marketers to achieve effective customer experience. Will you agree with this statement?
Difference Between First-Party Data and Third-Party Data and Its Importance
No doubt, data-driven marketing is the future of digital marketing. The way you collect, manage and activate your data plays a primary
Everything You Need To Know About Actionable Data
Actionable data is just becoming an empty buzzword for most of the businesses now. Actionable data According to the Forrester reports, 74%
[Infographic] Why Do Marketers Need Customer Data Enrichment?
Often brands get confused while managing their data. Like what to collect, what action to take or whether it is worth keeping