te AudiencePlay | FAQs

Frequently asked questions


Audience Play is the first global and free to use platform that allows any publisher to nurture their valuable user identities and audiences and drive monetization with top brands and agencies.

With no upfront investment, you can start capturing your user identities and user segments on AudiencePlay and make them accessible to brands for targeting.

AudiencePlay allows you to capture your site or app visitors as audiences or segments. Once captured, these segments can be made available to top brands for targeting thus opening up an entirely new incremental revenue opportunity.

AudiencePlay is the world's first Do It Yourself platform that brings the power of audiences to every publisher.

AudiencePlay is also the only platform that allows you to submit non PII hashed emailids and mobilenumbers of your users against their advertising ids (mobile) or cookies (websites) and monetize this with brands who are looking for onboarding services. Click here to know more about the fast growing onboarding market and how you can play a part in it.

Before Audience Play After Audience Play
You monetize a placement/space only when a user comes to your website or your app You monetize your audiences where ever they are beyond your website or app
Limited time monetization opportunity with your daily active users Life-time monetization opportunity even though your user leaves your website or app
You have acquired certain identity map of your users (email ids or mobile numbers) but have no way of monetizing this in a privacy compliant manner You can send in your fully hashed email ids or mobile numbers to AudiencePlay and allow brands to onboard using this data.
You can earn fixed revenue streams every month Exponential revenue growth and alternate streams can be attained
Your user can be targeted only once at any particular point in time Your user can be targeted by multiple advertisers at any particular point in time
Only your placement or space can be monetized Every foot print of your user can be monetized
Your ARPU is limited to the revenue from your website Your ARPU and LTV can be maximized by generating revenue from each audience anywhere across online environment


Dashboard helps you to get a quick overview of your AudiencePlay account where you can monitor important metrics and keep an eye on your earnings and spends without visiting multiple pages.

The dashboard also provides some useful widgets that allow you to closely monitor your top 5 audiences and campaigns or compare them to an earlier time frame etc.

Dashboard Metrics explained:

All Users: The total number of unique user records (unique advertising ids + unique cookie ids) that have been captured under your account either via JS or SDK or via Batch File Upload.

Identity Records: The number of unique user records (unique advertising ids + unique cookie ids) for which you have also provided another identity of the user which is either the hashed emailed or the hashed mobile number.

Segments: The total number of segments present in the account which can be distributed and monetized with brands provided they are niche segments that brands are interested to target while running their digital marketing campaigns.

Earnings: The total earnings so far since the beginning. Earnings include money earned by your identity records & money received from your segments that were distributed for monetization.

Spends: The amount of money spent in running campaigns so far.


Simply put, segment is a collection of users. When you collect data from your app or website or even when you upload data via batch file, for every unique data point that you provide about your user becomes as segment.

Segments are created in two ways:

Automatic segments: To make things easier for you AudiencePlay automatically creates the following segments:

  1. All Users: This is the first automatically created segment which is a collection of all the users under your account
  2. Age Gender and Location segments: When you pass in data using the datatypes 'User_Age' , 'User_Gender', 'User_Location_*' this signals to AudiencePlay that these are the demographics of the user who is on your app or website and we automatically create these segments
  3. Information Group: By default all the users under a certain information group are created as a segment whose name is the same as the Information Group’s name.

To know more about information groups and data types please visit our docs pages

Manual Segments: By clicking on ‘Create Segment’ you can use AND OR and Brackets to create your own segments by combining any number of existing segments with rules.


Automatically created segments under 'Express Mode' Website Integration:

IF you opt for express integration mode for your website, the segments that are automatically created for you are:

  1. All Users: The collection of all users that have visited your website
  2. All URLs: This is the default information group . Inside this information group you will find one segment each for every URL destination visited by users in your website

All Segments: Here you can see all the segments created so far. For ease of accessing information, the segments under a particular information group and provided inside that folder

When you open an information group, we open it as a separate tab so that you can easily access the segments that you are looking for without any clutter

My Segments: These are segments that you have manually defined using rules by using the ‘Create Segment’ flow

Once you have a valuable segment which brands would want to target, you can instruct AudiencePlay to make this segment visible to brands at a certain price point. You can do this by simply clicking on ‘Monetize’ button

When you click on Monetize, you will be prompted to enter a Name and Description for the segment. This name and description will be visible to the brands and hence you must describe your segments in the best way possible and accurately

You can also pick the CPM (Cost per 1000 impressions) that you wish brands should pay to target your segment.

Once you submit the segment definition, description and price are reviewed by our seasoned account managers. They might reach out with some suggestions or approve the segment if everything looks perfect.

Once approved, this segment is visible to all the brands on our AudiencePrime product where they can use these segments for targeting these users across the internet.

For each any every impression served using your segment in the campaign targeting, you get paid continuously. AudiencePlay retrieves near real time reporting and updates your earnings in the dashboard

NOTE: For the identity records that you upload into AudiencePlay, monetization starts automatically. The manual instruction to monetize is only required for segments since we need you to specify the right price, name and description for each of the segments that you are looking to monetize

AudiencePrime is our product for brands and agencies where they can visit and discover niche segments created by various publishers using their AudiencePlay accounts.

They can pick the segments that they would like to target and create campaigns to target these users anywhere on the internet.

'My segments' contain the segments list which are manually created using 'create new segment' option. And 'All segments' contain the 'My segments' & auto created segments after integrating the code with website or app in Audience Play.

CPM (Cost per 1000 Impressions) is a marketing term used to denote the price of 1,000 advertisement impressions on one publisher webpage. CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000.

CPM = cost/impressions x 1000.


A campaign is an online marketing effort put forward to drive engagement, conversions, traffic, or revenue. You can use any of your segments and run a campaign on AudiencePlay to reach these users anywhere on the internet.

This feature is very useful to retarget your own app or website users (OR) to run campaigns on behalf of brands that work closely with you who need your users any your inventory slots are not sufficient etc..

Path: Home page – select 'Campaigns' – Click on 'Create new campaign'

Contains 3 step procedure:

  1. Select audience:
    1. Choose your Audiences / Segments / Groups from left window, which would reflect on right window with total reach count.
    2. Click 'Next'.
  2. Campaign Details:
    1. Required ‘Campaign name’ (for user ease to identify)
    2. To schedule the campaign life time, required to provide ‘Start Date’ & ‘End Date’.

      Start date will be calculated from 12:00 AM of the assigned start date & End date would be 11:59 PM of the scheduled end date.

    3. Provide the budget as per daily basis (Campaign cost depends on daily budget) and maximum bid value.
    4. Provide impressions limit accordingly (Day, Week or Month) and
    5. Select type of campaign (Bumper or Video).
    6. Click Next
  3. Creative Selection
    1. If you have any existing creative, you may pick by selecting ‘Creative Library’ or continue with ‘New Creative’.
    2. Creative selection fields will change according to campaign type in the previous stage.
    3. Provide creative name (as per your campaign), landing Page URL, Banner Image (must be zipped/compressed), Responsive Image & Marketing Image.
    4. Provide Headline (which reflects as first line your ad) and Description (appears as short headline in larger size ads).
    5. Click on Create campaign to launch the campaign

Landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It's where a visitor “lands” when they have clicked on the ad.

The images that supports the pixel sizes as given below:

200 x 200 320 x 480 336 x 280 970 x 90 300 x 600
240 x 400 480 x 320 580 x 400 970 x 250 300 x 1050
250 x 250 768 x 1021 468 x 60 980 x 120 300 x 50
250 x 360 1024 x 768 728 x 90 120 x 600 320 x 50
480 x 32 300 x 250 930 x 180 160 x 600 320 x 100

The image that supports the image ratio in 1.91:1.

The image that supports the image ratio in 1:1.

Name : The given name for the campaign while creating.
Created on : Campaign creation date.
Started Date: Campaign start date
End Date: Campaign end date
Audience: The selected Audience/segment name for the campaign.
Impressions: The count of impressions achieved by the campaign.
Clicks: Total number of clicks achieved by the creative.
CPM: Total cost per impression spent.
Spent: Overall spent as per CPM.

Finished 🡪 either the campaign End date has been served or force stopped.

Running 🡪 Campaign is running, yet to serve till end date.

Draft 🡪 Campaign not scheduled yet

The maximum amount of CPM price that you are willing to pay for showing an advertisement to the user anywhere on the internet where the user is seen again. Please NOTE That this is the max bid value which means that the bid can be optimized by the system to be below this but never above this value

Impressions defines when an advertisement or any other form of digital media renders on a user's screen.

CPM (Cost per 1000 Impressions) is a marketing term used to denote the price of 1,000 advertisement impressions on one publisher webpage. CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000.

CPM = cost/impressions x 1000

Path: Homepage – Campaigns tab

The search option (as shown below) which is provided on the top of campaigns list would help to find the campaigns by name or by status.

Apps & Sites

In order to start collecting your users within AudiencePlay the first step is to declare your app or site with us. This allows AudiencePlay to validate the source from where you are acquiring these users.

For connecting your app or site, you simply follow the step by step wizard answering some very simple questions to arrive at the required instructions.

Please refer to our docs for a detailed overview of all the various integration options available

Click on your profile icon (top right corner) – select ‘Apps & Sites’ – Click ‘Connect App / Website’.

  1. Choose ‘Android App’ and continue to provide the details of ‘App Name’, ‘Playstore package ID’, count of daily active users – click next.
  2. In the next step,
    1. Let us know the identifiers of the user that you can pass along with the advertising id (hashed mobile number, hashed email id or both)
    2. select the category which is indicative of your app’s genre
  3. Finally, the integration completes with anyone of these choices:
    1. SDK
    2. REST API Based (Refer to our open source SDK and API signature and write your own custom code to form the HTTP URL with data to be posted to AudiencePlay)
    3. Historical data that you would like to pass in via files.

Click here to know more about app integration.

Click on your profile icon (top right corner) – select 'Apps & Sites' – Click 'Connect App / Website'

  1. Choose 'Website' and continue with given details, and complete the app/website category as show below & hit 'Next':
  2. You may choose Standard Integration or Express Integration,
  3. On successful integration, your website will be verified.
  1. On successful login to Audience Play, on home screen click on your profile icon,
  2. Choose ‘Apps & Sites’ option and choose the source to upload the data.
  3. Select ‘Upload your historical data’ option – you’ll be redirected to upload details page.

There are 2 ways to upload historical data, Manual & through FTP.

Manual upload allows for the file sizes less than 100 MB. For the files exceeding 100 MB needs to be uploaded through FTP connection.

For Manual upload, you can provide the ‘File name’ (Name can be given as per your reference) or click here to know more about file.

  1. On successful login to Audience Play -- on home screen click on your profile icon,
  2. Under 'Apps & Sites' option – select 'Upload your historical data' on the required source you wish to upload.
  3. On the right corner, select 'Initiate FTP request'.
  4. Once the request is been approved by your account manager, you can initiate file transfer through FTP for file sizes exceeding 100 MB.

The package name follows after '=' symbol on the URL which redirects you to your app link on Google Playstore.

For example, WhatsApp Messenger package which is highlighted on the play store link below.


‘Information Group’ is the main category under which you would classify all the data points that you are about to create while uploading the historical data.

An advertising ID is a user ID assigned by the device or operating environment to help advertising services.

Cookies are small files which are stored on a user's computer. They are designed to hold a modest amount of audience specific to a particular client and website, and can be accessed either by the web server or the client computer.


AudiencePlay allows you to monetize in two ways:

  1. Identity records: The hashed Email id or hashed mobile number information that you pass to AudiencePlay. These records are used by us to help brands target their users digitally. Whenever brands activate such campaigns, you get the revenue share.
  2. Segments: Once you create certain niche segments by importing or collecting data from your app/site, you can simply click on 'Monetize' and distribute this segment for viewing and purchasing by brands. Whenever your segment is used for targeting by the brand's campaign, you get paid as per the CPM price you have decided for the segment.

Visit Segments page.

Against the segment for which you wish to change the CPM pricing, Click on 'Edit icon' or 'Monetize'. set or edit the CPM value as per your expectation

AudiencePlay allows you to control the types of brands who should see / not see your segments. Simply visit Settings by clicking on The profile icon (top right corner).

Under Settings open Monetization Settings and select the App/Site name for which you wish to define rules.

You will find a section called ‘Visibility’ where you can define the following rules:

Include - Show my segments to brands of this category.

Exclude - Do not show my segments to brands of this category.

You can combine multiple Include and Exclude rules to control your segment monetization however you wish.

Include only - ONLY show my segments to brands of this category. This automatically indicates to the system that except for these brands, your segments will be invisible for every other.

Login & Registration

  1. Login to AudiencePlay.com website and complete the registration details
  2. To get started, kindly verify your email and click on 'Let's begin'.
  3. Your login URL will be .AudiencePlay.com.


    Domain name: abc.com

    URL : abc.AudiencePlay.com

  4. Now you’ll be redirected to home screen and continue to integrate your website or mobile application using step 1 as shown below:

Your login URL will be < your domain name> .AudiencePlay.com.


Domain name: abc.com

URL : abc.AudiencePlay.com

  1. On successful login to Audience Play, on home screen click on your profile icon
  2. Choose 'Settings',
  3. Under General settings – Choose Profile. This option avails you to update Name, Company name & Brand Logo.
  4. Once the required changes completed, click ‘Update Profile’.
  1. On successful login to Audience Play, on home screen click on your profile icon
  2. Choose 'Settings',
  3. Under General settings – choose 'Change Password' option. Proceed with the given fields (old password, new password & confirm new password) and
  4. Click on ‘update password’.
  1. On successful login to Audience Play, on home screen click on your profile icon,
  2. Choose 'Settings',
  3. Under General settings – choose 'Users' option,
  4. Enter the new user name and email address to delegate access. Once added, the user name will show under 'Users' list.

Payment Related Queries

  1. On successful login to Audience Play, on home screen click on your profile icon
  2. Choose 'Settings', Under Finance, select 'Wallet'. Input the amount required and mobile number for the recharge confirmation.

The currency type which is used here is in USD ($).

  1. On successful login to Audience Play, on home screen click on your profile icon.
  2. Choose 'Settings', Under Finance -- select 'Spendings'.
  1. On successful login to Audience Play, on home screen click on your profile icon.
  2. Choose 'Settings', Under Finance -- select 'Earnings'.


Creation of segments Free
Monetization of segments 50/50 revenue share


Campaign feature enablement Free
Campaign creative request Free
Campaign creation Standard 15% media commission
Campaign reporting Free

Property Creation:

Additon of your apps and websites Free & Unlimited

Want to create your future with us?

Drop your resume hello@digitalkites.com