Frequently asked questions


Audienceplay is the first free global audience data segmentation and monetization platform that turns your audience data into revenues.

AudiencePlay allows you to capture your site or app visitors as audiences or segments. Once captured, these segments can be made available to top brands for targeting, thus opening up an entirely new incremental revenue opportunity.

AudiencePlay is the world's first Do It Yourself platform that brings the power of audiences to every publisher.

AudiencePlay is also the only platform that allows you to submit non-PII hashed email ids and mobile numbers of your users against their advertising ids (mobile) or cookies (websites) and monetize this with brands who are looking for onboarding services. Click here to know more about the fast growing onboarding market and how you can play a part in it

Before Audience Play After Audience Play
You monetize a placement/space only when a user comes to your website or your app You monetize your audiences wherever they are beyond your website or app
Limited time monetization opportunity with your daily active users Life-time monetization opportunity even though your user leaves your website or app
You have acquired certain identity map of your users (email ids or mobile numbers) but have no way of monetizing this in a privacy-compliant manner You can send in your fully hashed email ids or mobile numbers to AudiencePlay and allow brands to onboard using this data.
You can earn fixed revenue streams every month Exponential revenue growth and alternate streams can be attained
Your user can be targeted only once at any particular point in time Your user can be targeted by multiple advertisers at any particular point in time
Only your placement or space can be monetized Every footprint of your user can be monetized
Your ARPU is limited to the revenue from your website Your ARPU and LTV can be maximized by generating revenue from each audience anywhere across the online environment


The dashboard helps you get a quick overview of your AudiencePlay account, where you can monitor important metrics and keep an eye on your earnings and spend without visiting multiple pages.

The dashboard also provides some useful widgets that allow you to closely monitor your top 5 audiences and campaigns or compare them to an earlier time frame etc.

Dashboard Metrics explained:

All Users: The total number of unique user records (unique advertising ids + unique cookie ids) that have been captured under your account either via JS or SDK or via Batch File Upload.

Identity Records: The number of unique user records (unique advertising ids + unique cookie ids) for which you have also provided another identity of the user which is either the hashed email or the hashed mobile number.

Segments: The total number of segments present in the account can be distributed and monetized with brands provided they are niche segments that brands are interested in targeting while running their digital marketing campaigns.

Earnings: The total earnings so far since the beginning. Earnings include money earned by your identity records & money received from your segments that were distributed for monetization.

Spends: The amount of money spent in running campaigns so far.


Simply put, a segment is a collection of users. When you collect data from your app or website or upload data via a batch file, every unique data point you provide about your user becomes a segment.

Segments are created in two ways:

Automatic segments: To make things easier for you, AudiencePlay automatically creates the following segments:

  1. All Users: This is the first automatically created segment, which is a collection of all the users under your account
  2. Age Gender and Location segments: When you pass in data using the data types 'User_Age', 'User_Gender,' 'User_Location_*' this signals to AudiencePlay that these are the demographics of the user who is on your app or website, and we automatically create these segments
  3. Information Group: By default, all the users under a certain information group are created as a segment whose name is the same as the Information Group's name.

To know more about information groups and data types, please visit our docs pages

Manual Segments: By clicking on 'Create Segment', you can use AND OR and Brackets to create your segments by combining any number of existing segments with rules.


Automatically created segments under 'Express Mode' Website Integration:

IF you opt for express integration mode for your website, the segments that are automatically created for you are:

  1. All Users: The collection of all users that have visited your website
  2. All URLs: This is the default information group. Inside this information group, you will find one segment each for every URL destination visited by users on your website.

All Segments: Here, you can see all the segments created so far. For ease of accessing information, the segments under a particular information group and provided inside that folder

When you open an information group, we open it as a separate tab so that you can easily access the segments that you are looking for without any clutter.

My Segments: These are segments that you have manually defined using rules by using the 'Create Segment' flow

Once you have a valuable segment that brands would want to target, you can instruct AudiencePlay to make this segment visible to brands at a certain price point. You can do this by simply clicking on the 'Monetize' button.

When you click on Monetize, you will be prompted to enter a Name and Description for the segment. This name and description will be visible to the brands, and hence you must describe your segments in the best way possible and accurately.

You can also pick the CPM (Cost per 1000 impressions) that you wish brands should pay to target your segment.

Once you submit the segment definition, description, and price are reviewed by our seasoned account managers. They might reach out with some suggestions or approve the segment if everything looks perfect.

Once approved, this segment is visible to all the brands on our AudiencePrime product, where they can use these segments for targeting these users across the internet.

For each and every impression served using your segment in the campaign targeting, you get paid continuously. AudiencePlay retrieves near real-time reporting and updates your earnings in the dashboard.

NOTE: For the identity records that you upload into AudiencePlay, monetization starts automatically. The manual instruction to monetize is only required for segments since we were hoping you could specify the right price, name, and description for each segment you are looking to monetize.

'My segments' contain the segments list, which is manually created using the 'create new segment' option. And 'All segments' contain the 'My segments' & auto-created segments after integrating the code with the website or app in Audience Play.

CPM (Cost per 1000 Impressions) is a marketing term used to denote the price of 1,000 advertisement impressions on one publisher's webpage. CPM is calculated by taking the advertising cost and dividing it by the total number of impressions, then multiplying the total by 1000.

CPM = cost/impressions x 1000.

Apps & sites

To start collecting your users within AudiencePlay, the first step is to declare your app or site with us. This allows AudiencePlay to validate the source from where you are acquiring these users.

For connecting your app or site, you simply follow the step by step wizard, answering some very simple questions to arrive at the required instructions.

Please refer to our docs for a detailed overview of all the various integration options available.

Click on your profile icon (top right corner) - "select 'Apps & Sites' - "Click 'Connect App / Website'.

  1. Choose 'Android App' and continue to provide the details of 'App Name' , 'Playstore package ID', count of daily active users - "click next.
  2. In the next step,
    1. Let us know the identifiers of the user that you can pass along with the advertising id (hashed mobile number, hashed email id, or both)
    2. select the category which is indicative of your app's genre
  3. Finally, the integration completes with any one of these choices:
    1. SDK
    2. REST API Based (Refer to our open-source SDK and API signature and write your custom code to form the HTTP URL with data to be posted to AudiencePlay)
    3. Historical data that you would like to pass in via files.

Click here to know more about app integration.

Click on your profile icon (top right corner) - "select 'Apps & Sites' - "Click 'Connect App / Website'

  1. Choose 'Website' and continue with given details, and complete the app/website category as shown below & hit 'Next':
  2. You may choose Standard Integration or Express Integration,
  3. On successful integration, your website will be verified.
  1. On successful login to Audience Play, on the home screen, click on your profile icon,
  2. Choose '˜Apps & Sites' option and choose the source to upload the data.
  3. Select 'Upload your historical data' option - "you'll be redirected to the upload details page.

There are two ways to upload historical data, Manual & through FTP.

Manual upload allows for file sizes less than 100 MB. The files exceeding 100 MB need to be uploaded through an FTP connection.

For Manual upload, you can provide the '˜File name' (Name can be given as per your preference) or click here to know more about the file.

  1. On successful login to Audience Play -- on the home screen, click on your profile icon,
  2. Under 'Apps & Sites' option - "select 'Upload your historical data' on the required source you wish to upload.
  3. On the right corner, select 'Initiate FTP request'.
  4. Once the request has been approved by your account manager, you can initiate file transfer through FTP for file sizes exceeding 100 MB.

The package name follows after '=' symbol on the URL, which redirects you to your app link on Google Playstore.

For example, the WhatsApp Messenger package is highlighted on the play store link below.

'Information Group' is the main category under which you would classify all the data points that you are about to create while uploading the historical data.

An advertising ID is a user ID assigned by the device or operating environment to help advertising services.

Cookies are small files that are stored on a user's computer. They are designed to hold a modest amount of audience-specific to a particular client and website and can be accessed either by the web server or the client computer.


AudiencePlay allows you to monetize in two ways:

  1. Identity records: The hashed Email id or hashed mobile number information that you pass to AudiencePlay. We use these records to help brands target their users digitally. Whenever brands activate such campaigns, you get the revenue share.
  2. Segments: Once you create certain niche segments by importing or collecting data from your app/site, you can simply click on 'Monetize' and distribute it for viewing and purchasing by brands. Whenever your segment is used for targeting by the brand's campaign, you get paid as per the CPM price you have decided for the segment.

Visit the Segments page.

Against the segment for which you wish to change the CPM pricing, Click on 'Edit icon' or 'Monetize'. set or edit the CPM value as per your expectation

AudiencePlay allows you to control the types of brands who should see / not see your segments. Simply visit Settings by clicking on The profile icon (top right corner).

Under Settings, open Monetization Settings and select the App/Site name for which you wish to define rules.

You will find a section called '˜Visibility', where you can define the following rules:

Include - Show my segments to brands of this category.

Exclude - Do not show my segments to brands of this category.

You can combine multiple Include and Exclude rules to control your segment monetization however you wish.

Include only - ONLY show my segments to brands of this category. This automatically indicates to the system that, except for these brands, your segments will be invisible for every other.

Login & registration

  1. Login to the website and complete the registration details
  2. To get started, kindly verify your email and click on 'Let's begin'..
  3. Your login URL will be


    Domain name:

    URL :

  4. Now you'll be redirected to the home screen and continue to integrate your website or mobile application using step 1, as shown below:

Your login URL will be < your domain name>


Domain name:


  1. On successful login to Audience Play, on the home screen, click on your profile icon.
  2. Choose 'Settings',
  3. Under General settings - "Choose Profile. This option avails you to update your Name, Company name & Brand Logo.
  4. Once the required changes are completed, click 'Update Profile'.
  1. On successful login to Audience Play, on the home screen, click on your profile icon.
  2. Choose 'Settings',
  3. Under General settings, - "choose the 'Change Password' option. Proceed with the given fields (old password, new password & confirm new password) and
  4. Click on 'update password'.
  1. On successful login to Audience Play, on the home screen, click on your profile icon,
  2. Choose 'Settings',
  3. Under General settings - "choose 'Users' option,
  4. Enter the new user name and email address to delegate access. Once added, the user name will show under 'Users' list.

Payment related queries

  1. On successful login to Audience Play, on the home screen, click on your profile icon.
  2. Choose 'Settings', Under Finance, select 'Wallet'. Input the amount required and mobile number for the recharge confirmation.
  1. On successful login to Audience Play, on the home screen, click on your profile icon.
  2. Choose 'Settings', Under Finance -- select 'Spendings'.
  1. On successful login to Audience Play, on the home screen, click on your profile icon.
  2. Choose 'Settings', Under Finance -- select 'Earnings'.


Creation of segments Free
Monetization of segments 50/50 revenue share

Property Creation:

Addition of your apps and websites Free & Unlimited

A few more

Of course, it is. Until now, it's confined to major players and less transparency. With Audienceplay, we aim to connect all the dots across players, small or big, to monetize audience data, website, mobile, location, interest, category, intent, cross channel, identity, etc., with ease from any of your data sources with absolute control.

Believe it or not, your data is already being monetized either directly or indirectly whenever you place some pixels, tags, scripts, install plugins, SDKs, etc... You are not even aware of it. Don't believe us, go to the privacy policy and read that fine print!

At audienceplay, we bring technology, framework & integrations all in one place to give you absolute control while earning revenues.

Ad Inventory monetization is the most popular way to monetize your online properties. While data monetization is a lesser-known, costly way to monetize your data and not everyone knows it. In ad inventory monetization, your revenues and average revenue per user(ARPUs) are limited to your daily traffic. While data monetization can complement your existing revenue and can be scale exponentially.

Any online, offline data can be monetized and brought on to your system. Data such as location, identity, interest, intent, cross channel, transactional, and any data you think has a demand and would help others in some way can be monetized. However, at this current point in time, our systems are plugged into adtech and martech ecosystems and help various partners either for advertising or research purposes.

We are an ISO certified company with inbuilt consent management systems & we ensure, our publishers are aware of taking consent from the users and compliant with the law of the land from where users are coming on to the site.

Once the data leaves your system, you can always deactivate it from monetization. However, please note that it takes 45-60 days to take down all data from the ecosystem.

When it comes to security, we treat all the partners, small or big, the same and give absolute control to you on everything from our super simple dashboard. However, if you think you want to have more levers, we can deploy our technology on your premises for companies who are regulated and looking at audit logs, etc.

Most of the privacy policies do cover this. Moreover, if you are doing ad monetization, your privacy policy will contain this clause that enables you to monetize data. However, we are also coming up with an inbuilt consent management system to help you manage user's consent and monetization at once, giving you absolute control.

There are no mandatory data points that are definitely required to monetize. Few of our partners monetize interest data, intent data, cross channel identity data, consumer data, location data, etc. You can also write to us on how data can be segmented and what data can be monetized.

Login to your account, start passing raw data points, and voila. Once you start passing raw data points, our technology can help you combine, create segments depending upon the requirement from your login itself.

It's as simple as integrating google analytics code onto your website or an app.

It's your data, and everything is in your control. We enable you with the technology to monetize every online footprint of your users. A wise way would be to bring it on to your system, unify it, segment it, and then keep it for your internal use.

If you are a large publisher or regulated entity and want to have the whole stake in the house Within a controlled internal environment on audit logs and other things, we do on-premise Deployment for you to have absolute control. Please write to us to learn more about the solution.

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