Audience segmentation

Building the most meaningful Audience data segments is super easy now.
An effortless way to create unlimited customer data segments that are highly relevant

Multiple data sources. one destination
Collect data from your website, app, landing pages, campaigns, events, marketing, product, support tools, and all your data sources at one place.

Build new segments instantly
Enables you to quickly build most- wanted niche audience data segments effortlessly. Connect your data sources to AudiencePlay & you can instantly add the data into the platform and start curating your segments.

Highly personalized segments
Our advanced technology allows you phenomenal audience segmentation by creating segments on every transaction made, subscription made, martech data, adtech data, and what not! It enables you to create the most precise audience segments suitable for advanced data monetization strategies.

Frequency & recency
Automatically update your audience data segments regularly as they change. You no longer have to regularly upload your audiences and re-create them.

Track, analyze, and optimize
Gain valuable insights on which audience data segments are generating more revenues.