Month: August 2023

[Infographic] 4 Types of Audience Segmentation You Need to Know to Target Your Right Audience

A good marketing strategy is nothing without the right target audience. The audience is the soul of any business entity or a

Forbes reveals that 2.5 quintillion bytes of data are being created with each passing day. And, the data governance market is expected

Thousands of the biggest data brokers worldwide buy and sell data every day, collecting a tremendous amount of information about everyone, including

Customer Intelligence Platform is the need of the hour for marketers to achieve effective customer experience. Will you agree with this statement?

No doubt, data-driven marketing is the future of digital marketing. The way you collect, manage and activate your data plays a primary

Actionable data is just becoming an empty buzzword for most of the businesses now. Actionable data According to the Forrester reports, 74%

Often brands get confused while managing their data. Like what to collect, what action to take or whether it is worth keeping

“If you want to create messages that resonate with your audience, you need to know what they care about.” – Nate Elliott.

Ever wondered how data could make a difference in running your advertisement campaigns? And how it can help you in saving budgets

Data enrichment can boost sales performance and stand out from competitors. Data Enrichment Don’t believe it? To explain, it’s uncertain to say